Professional Cycling Team Confirms Name Rebranding for 2026 Racing Year
This cycling squad has encountered demonstrations from pro-Palestinian protesters
Israel-Premier Tech professional squad will drop Israel from their name starting next season
Throughout the recent Spanish cycling tour, the squad experienced several interruptions as Palestinian-supporting protesters organized protests regarding the Israeli military campaign in Gaza
Squad officials characterized the past few months as "a particularly difficult time" but recognized "the necessity for change"
"Having steadfast commitment to our riders, staff, and important sponsors, the choice has been made to rename and restructure the squad, shifting departing from its present Israeli branding"
"In sport, advancement often demands sacrifice, and this step is crucial to ensuring the future of the team"
Team Background and Structure
The Israel-Premier Tech team, which includes several UK cyclists among them multiple Tour de France winner Chris Froome, is registered in Israel and controlled by Canadian-Israeli real estate billionaire Sylvan Adams
Initially founded as Israel Cycling Academy in 2014, the team has been sponsored by Canadian company Premier Tech since 2022
Recent Incidents and Demonstrations
Throughout the 21-day Vuelta, numerous demonstrations and disruptions occurred, primarily targeting the involvement of the Israel-Premier Tech
Midway during the competition, the squad ceased displaying their complete name on their jerseys
The final stage of the race around the Spanish capital was called off following Palestinian-supporting protests that resulted in altercations with riders and blocked the course in multiple locations
Recent Changes
Within the restructuring, team proprietor Sylvan Adams will step back from his daily role and will cease speak on the team's behalf
The sixty-six-year-old businessman has been strongly linked with the Israeli administration and has formerly described himself as a "self-appointed representative to Israel"
International Response
World cycling governing body the UCI has declared it will continue to accept Israeli competitors at its competitions despite demands for sporting sanctions
Following United Nations commission conclusions that stated the nation has committed genocide against Palestinians in Gaza - a allegation that the government denies - there have been growing calls for the nation to be banned from global football tournaments
Background of Conflict
The Israeli defense forces launched a operation in the Gaza Strip in reaction to the Hamas-led attack on southern regions of the country on 7 October 2023, during which about 1,200 individuals were killed and 251 additional people were taken hostage
Based on data from the territory's Hamas-controlled health department, at least 67,139 individuals have been fatally injured in Israel's attacks in Gaza since that time
Perspective: Business Image Considerations
This decision represents a major admission by the squad and its proprietor Sylvan Adams that the inclusion of Israeli branding is causing discomfort in environments such as professional athletics
The owner's involvement in Israel's political affairs is well known, although not formally assigned
This squad started largely thanks to Adams' enthusiasm for cycling, and conviction that the sport can bring societies more together in regions of the globe away from its continental heartland
Regardless of several Grand Tour leg victories, the team has found the pace challenging to maintain at points at the elite tier, and cannot risk to jeopardize sponsors such as Canadian pesticide specialists Premier Tech
As a billionaire businessman, Adams understands that corporate image is everything